June 13 | New York
Getting personal with personalization (B2C)
Exclusive breakfast club for senior marketers
8.30 am - 10.30 am
The Mandarin Oriental
Columbus Circle, New York
June 13 /
Poor personalization and lack of trust cost US organizations $756 billion in 2017.
Similarly, 56% of US customers feel more loyal to brands that show a deep understanding of their priorities and preferences.
For B2C companies, the challenge of personalization can seem insurmountable -- especially when 87% of US consumers measure all brands against a select few (Amazon, Netflix, Spotify).
So if you’re not Amazon, Netflix, or Spotify, how do you stand your ground?
In this exclusive CMO breakfast, we’ll aim to define the next era personalization and explore what can be achieved through connected digital experiences.
Topics of discussion include (informal):
The reality of personalization (what does it for your business)
What technology foundations do you have in place/do you think you need
What are the internal and external challenges you face
What are the people challenges, do you have the skills to succeed?
What goals and KPIs do you have in place to measure success
Where are you seeing the most success and biggest challenges
What does the future hold for personalization
Breakfast & Networking
Discussion of Key Trends
Moderated by Sam Lawson
CMO Breakfast Club /
Join an elite group of marketing leaders to discuss the global marketing trends that are changing the face of the industry.
Limited to just 10 seats at the table, our CMO breakfast series offers the unique opportunity to interact with other senior executives from the world's leading brands and agencies.
Hosted by ClickZ, a world renowned digital marketing publication, these intimate events take place at locations all around the world with special guests at each meeting.
A complimentary car service is available.
In partnership with: