8.30 am - 10.30 am
The Mandarin Oriental
Columbus Circle, New York
June 13 /
Poor personalization and lack of trust cost US organizations $756 billion in 2017.
Similarly, 56% of US customers feel more loyal to brands that show a deep understanding of their priorities and preferences.
For B2C companies, the challenge of personalization can seem insurmountable -- especially when 87% of US consumers measure all brands against a select few (Amazon, Netflix, Spotify).
So if you’re not Amazon, Netflix, or Spotify, how do you stand your ground?
In this exclusive CMO breakfast, we’ll aim to define the next era personalization and explore what can be achieved through connected digital experiences.
Topics of discussion include (informal):
The reality of personalization (what does it for your business)
What technology foundations do you have in place/do you think you need
What are the internal and external challenges you face
What are the people challenges, do you have the skills to succeed?
What goals and KPIs do you have in place to measure success
Where are you seeing the most success and biggest challenges
What does the future hold for personalization
Breakfast & Networking
Discussion of Key Trends
Moderated by Sam Lawson
In partnership with: